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Neró

What is Neró?

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Neró Concept Accessibility. The wordings above are the navigation for the blog. Click on them for more.	Tuesday, April 8, 2014, 11:15 PM Digital Marketing Advertisement in the form of pop-up or on the side on popular access website on respective countries especially social media A display of the left would be show first First click on the ads would display the one of the right, revealing the details and interesting point of Neró. Another click on the "Click Here" would leads to the website of Neró. , 11:13 PM Gamification A web based game would be release prior one week before the soft launch event of the test drive (which is a closed event) on popular site like Youtube in the form of advertisement before the loading of a video and also on the pause. It is in a form of simple maze game where the player would be indicated by Neró itself. The aim of the game is to leave the maze as soon as possible. Those who manage to finish the game within 10 second would be given the opportunity to register and apply for the test drive in the soft launch event. a look of how the game would be like , 10:10 PM Guerilla Marketing Official Launch Event Marketing Transparent Body Kit A test model of Neró would be display with a transparent body kit revealing the inner part of Neró showing the structure of engine and suspension. Engine and Electric Generator Display An engine and an electric generator would be slice into half to display the inner part and giving out an idea on how the system work. Soft Launch Event Marketing Test Drive Series of test drive would be available in a soft launch event whereby Neró would be in vibrant color together with attractive decal and the name 'Neró' with its slogan "Takes On Everything!" Display of official launch event marketing as well together with video showing the potential of Neró. Ongoing Marketing On The Road The similar design of Neró on the close launch event will be driven on the road for a time frame of a month from its launch date in order to capture the attention of the road user. Thus, providing them the knowledge of the existence of Neró.		Neró Neró - Take On Everything! - Neró a concept car where we imagine that it runs on water along with the hybrid engine. The water would be the source to generate electricity through a turbine allowing further distance travel and lesser down the need of charging the car instead with refilling of water that is almost available everywhere. Besides that, it is in a form of sedan but with an elevated suspension for the purpose of achieving all-terrain possible car. Thus, providing access to off-road tire option giving Neró the possibility to go through most terrains befitting the slogan "Take On Everything!" especially tough terrain like jungles. The Concept of Neró		whoarewe We are a group of students from UIU SEGi College Subang Jaya from UBA459 Contemporary Marketing Topics Spring 2014. Hereby, imagining a possible concept idea for vehicle in the future. - Piremdarshan, June Yi, Faiza, Kok Weng - Marketing + Digital Marketing + Gamification + Guerilla Marketing		QuestionsBox